Telegram has long ceased to be just a messenger – today it is a full-fledged ecosystem with channels, chats, bots and its own advertising platform. But how safe is it to use it for business promotion, especially given the tightening of digital censorship and constant changes in privacy rules on other platforms? Let’s figure it out.
Why Telegram has become so popular with marketers
At the beginning of 2025, Telegram had over 1 billion active users. Moreover, more than half of them actively read channels, participate in chats and interact with bots. The average time a user spends in the application daily is 32 minutes.
What makes Telegram especially interesting for promotion is its flexibility and the absence of strict algorithms that limit reach. Here you can promote content directly, bypassing recommendation feeds and paid boosts, as on other platforms. In addition, the opportunities provided by channels, groups and bots allow you to build entire sales funnels within the messenger.
Finally, with the advent of the official Telegram advertising platform, promotion has become even more convenient: now you can launch targeted advertising based on the interests and behavior of users.
What are the risks of promotion in Telegram?
Despite the obvious advantages, Telegram also has features that need to be taken into account in order not to harm the brand.
Transport et logistique : quels risques juridiques pour les prestataires ?Firstly, the platform practically does not regulate content. This opens the door to a large number of dubious topics – from cryptocurrency schemes to 18+ products. If your brand accidentally ends up next to such content, this can affect its reputation. Especially if the advertisement was placed through unofficial exchanges or manually.
Secondly, the situation with the legal status of Telegram in different countries is ambiguous. For example, it is blocked in China and Iran. In Germany and France, its activities are of interest to law enforcement agencies. This is especially important for international launches: it is possible that part of the target audience simply will not be able to see your ad.
Security of the official Telegram advertising platform
Telegram Ads platform is the official way of placing ads within the platform. The advertiser does not select specific channels – the system itself distributes ads to sites relevant in terms of topic and audience.
One of the biggest advantages is manual moderation. This means that each campaign is checked, and the chance of getting to the site with inappropriate content is minimal. In addition, Telegram Ads provides transparent statistics: you can track reach, clicks, and ad effectiveness.
It is also important that Telegram does not aggressively collect user data, as Meta or Google do. This reduces the risk of leaks or scandals related to privacy. On the other hand, the platform does not yet provide full control over placement: you cannot choose exactly which channel your ad will appear in, and you will not receive detailed geographic settings (for example, by individual cities).
Real threats: hacker attacks, phishing and leaks
Technologically, Telegram is one of the most secure messengers. The MTProto protocol provides message encryption, and additional features such as secret chats and two-factor authentication strengthen security.
However, there are still risks. For example, in 2022, there was a large-scale leak of information from crypto communities working through Telegram. The vulnerability was not in the messenger itself, but in third-party bots that administrators connected without proper verification. In addition, phishing attacks have become more frequent: attackers create bots disguised as support and lure out data. To protect yourself, do not use suspicious scripts, do not install bots with closed source code, and strictly control access to the admin panel – especially if the team works remotely or with external contractors.
Is it worth promoting on Telegram at all?
It all depends on the goals and specifics of the business. If you work in a niche where privacy, direct communication with the audience and quick feedback are important, Telegram is a great fit. It is especially effective for digital products, crypto projects, educational platforms and services aimed at narrow target audiences.
Optimiser le stockage dans un entrepôt de transportIf your company cares about its reputation and does not want to risk being placed next to controversial content, it is better to use the Telegram advertising platform – it provides a minimum level of uncertainty and official support.
However, if you work in regulated industries related to government funding or medicine, it may be worth limiting yourself to a presence in Telegram without active advertising investments.
How to promote on Telegram safely: a short guide
- Work through the official advertising platform or trusted exchanges. Avoid manual placements on little-known channels without reviews.
- Separate channels by purpose. One for the main content, the other for tests and advertising. This minimizes the risks of blocking and errors.
- Use only open-source bots or bots from trusted developers.
- Do not grant administrative rights to contractors without two-factor protection and a signed non-disclosure agreement.
Wrap up!
Telegram is a powerful tool for promotion, especially if your audience values privacy and direct communication without unnecessary noise. But, as with any platform, security here largely depends on how you use it. The official Telegram advertising platform allows you to act legally, transparently, and with minimal risks, especially in the context of growing attention to data protection.
Grow in Telegram, but do it consciously. Security is not a regime, but an ongoing process.
